Technology Commercialization Services

Market Research

"NBDC's market research service gave us solid data to better understand the target market, our customer needs, and the competition we face. This information significantly improved our application proposal."—Mehmet Can Vuran, PhD, Cyber-Physical Networking Laboratory, University of Nebraska-Lincoln

NBDC Market Research Reports

Market research validates whether a new product or service actually meets a consumer need and provides realistic insight into the size and location of the market. All NBDC reports are based on secondary market research and most content is customized for your specific needs. Brochure pdf

BASIC (free to technology commercialization clients) includes reports on competition; copyright, patent and trademark information; customer profiles, demographics, financial ratios.
INTERMEDIATE (fee based on project scope) includes the basic market research with additional reports on industry trends, direct and indirect competition, market size, and SWOT analysis.
PREMIUM (fee based on project scope; free to SBIR/STTR grant applicants*) includes basic and intermediate reports with additional analyses of market trends, challenges for market growth, international market opportunities, and more.
* Reports can take up to 6 weeks to produce. SBIR or STTR applicants, request your report as soon as you make the decision to pursue the grant.

Lean Start Up Modeling

NBDC recommends the lean business model as best practice for technology commercialization. Combined with market research, this methodology can reduce market risks and the expense of failed product launches. It allows the entrepreneur to test different iterations of a product with consumers before committing to full-scale production. NBDC will help clients understand and apply this methdology. More about Lean Start Up